UFF African Agri Investments approached RealLife Concepts to provide them with a positioning strategy fitting the next step in their life cycle.
RealLife Concepts applied Happening.consulting to identify the necessary steps to take to make this possible for them, starting with a DNA scan workshop. The conclusion was that in order to bring the business to a next level, a strategy is needed that aligns marketing and sales.
This strategy would be carried through by creating and managing alignment, commitment and sharing of UFF's ambitions throughout the entire team, internally and externally. It was time to create a UFF story that the whole team supports and carries out, especially while working closely with Old Mutual.
From consulting, coordination to activation; RealLife Concepts supported UFF throughout this entire process with rebranding, marketing and communication strategy and positioning.